Sergeant Michael B. Webb
Kentucky State Police
Public Affairs Branch
Office (502) 782-1780
KSP Uses YouTube© for Leads in Officer Ellis Case
Date of News Release: 11/07/2013
(FRANKFORT, Ky.) – The Kentucky State Police (KSP) is tapping into cyberspace by using YouTube© to generate fresh leads in the murder of Bardstown Police Officer Jason Ellis.
KSP Commissioner Rodney Brewer says detectives are working around the clock to solve this case and hopes this new approach will provide additional information regarding the case.
"Social media has changed the way we communicate, and increasingly, the way law enforcement investigates criminal activity," says Brewer. "It allows us instant contact and response from a vast audience and is increasingly becoming a venue for real time reporting as events happen."
Brewer says KSP already utilizes YouTube© through its KSP TV segments, where short videos are produced about the inner workings of the agency, training techniques and public service announcements.
"It just seems like the perfect avenue to tap new leads from a different audience," adds Brewer.
Brewer plans to send the video out via KSP’s own social media platforms and across the state, to local and bordering state law enforcement agencies as well as local public access channels that will provide air time.
"Sometimes solving complex cases takes everyone pitching in to make sure no stone is left unturned."
The KSP YouTube© page has received more than 56,000 views during the past year. Coupled with a Facebook© following of more than 70,000 and a Twitter© following approaching 10,000, Brewer believes KSP can reach a larger audience.
"This is another platform that we can use to solve crimes by connecting immediately with a local, state and national audience through social media."
Brewer encourages the public to submit tips by contacting the KSP Elizabethtown Post at (270) 766-5078 or call the toll free KSP Tip Line at (800) 222-5555. An email address has also been established for tips at EllisCaseETips@ky.gov.
KSP advises that the reward funds for this case have reached $185,000 for tips leading to an arrest and conviction.